Countering misinformation about COVID-19
A joint campaign with the Government of the United Kingdom and BBC World
WHO has joined forces with the communications teams at the Government of the United Kingdom and the Prime Minister’s office for an awareness campaign about the risks of incorrect and false information regarding the pandemic. “Stop The Spread” is a global campaign, rolled out on BBC World television, website and apps during May and June 2020.
The campaign aims to raise awareness among BBC audiences of the risks of misinformation on COVID-19. It encourages them to double check information from unreliable sources and promotes WHO and national health authorities as trusted sources of information.
In addition to the global TV and web channels, the campaign will also roll out through BBC digital apps in these 20 countries worldwide.
- Africa - Ethiopia, Kenya, Nigeria, Sierra Leone, Tanzania, Zambia
- Asia – Bangladesh, India, Indonesia, Nepal, Thailand
- Europe – Azerbaijan, Moldova
- Middle East – Algeria, Libya, Tunisia
- Latin America – Brazil, Argentina, Mexico, Paraguay
Read the full article here
Source: World Health Organization
